Tuesday, July 8, 2014

Video Tuesdays - a game of many players

At first glance, sustainable fashion appears to be a contradiction in terms. The modern fashion industry is trend-driven, fast and cheap, which further translates into environmental pollution and sweatshop abuses. In this informative and engaging TED Talks video, Eva Kruse provides advice for consumers who, much like me, still want to buy the latest fashion item but are looking to do so consciously. She highlights the concept of voting with one's wallet, explains how to use a piece of clothing in a more environmentally sustainable manner, and advocates fabric recycling.

Monday, July 7, 2014

A bunch of informative links #1

  • Check out how different brands measure up against one another with respect to social responsibility - these are the top ten. I only got to know about People Tree through this, and I'm so excited about shopping there in the near future. 

Tuesday, July 1, 2014

Video Tuesdays - PETA Vegan Fashion Awards

Back when I was still mulling over whether to commit to buying exclusively animal-friendly clothing or not, one of my biggest concerns was whether I would ever again buy an item that I honest-to goodness would have bought even if I hadn’t made this particular lifestyle choice.  

It seems to me that the featured items in the People for the Ethical Treatment of Animals’ (PETA) video below are the stuff that Carrie Bradshaw’s dreams are made of, let alone mine. At the very least, the video does go a long way to dispel the myth that vegan fashion is only for hippies, doesn’t it?
  



Saturday, June 28, 2014

About my blog and turning over a new leaf

Welcome to my little space on the World Wide Web!

Honesty, the old proverb goes, is the best policy. Setting up this blog has been on my back burner for months. But even though I wanted to write about sustainable/ethical fashion, was I obsessed enough about fashion to fit in the chock-a-block fashion blogosphere? Need I be? I’ve never quite been the overly trend-driven fashionista. I do not mind wearing my favourite outfits again and again, and I fail to get what the problem with being photographed twice in the same dress is. But then I might spend three hours at the shopping mall looking for a white sleeveless blouse with lace detail. Clothes matter.

Recently, what I’ve been looking to buy are good quality clothes which fit well, look effortlessly stylish and are made to last. Most importantly, I look for classic styles and colours which (hopefully) won’t make me cringe when I look at my old pictures a decade from now. I avoid teenage clothing shops like the plague and I have mixed feelings about most of what I buy during sale shopping sprees. I strongly believe in the better quality over more quantity dictum, and I am ready to pay a little bit extra for that.

I have also followed the rise of the sustainable and ethical fashion movement and have become interested in buying clothes that are cruelty and sweatshop-free, and environmentally sustainable. This blog’s purpose is to document my journey into buying and wearing (stylish!) vegan-friendly clothing. That means that for me, leather, wool, silk and fur are now banned. At least the latter is easy enough - the anti-fur campaigns, peaking when I was still a kid, ensured I never even looked at fur items. Having achieved this, I will be concentrating on buying more sustainable and ethical clothing.

Do let me know your thoughts on the topics being discussed or any other related issue by posting a comment or sending an email to beyondtheglamour@mail.com. I am looking forward to lots of learning and researching!